During the 6 months that I worked with Chill Factore, myself and the Sales & Marketing Director undertook a full review of the brand and trading activity.
Pulling upon my retail marketing experience I proposed and implemented a new 2016/17 trading calendar that would balance brand and seasonal messages along with promotional periods.
We also reviewed all external agencies to ensure that creative and messaging reflected the brand's core values.
Chill factore snow centre
Leisure destination and snow centre
Clare-Marie worked with us at Chill Factore as Interim Brand Manager. I found her to be very reliable, she was good at managing a high work load and delivering to business deadlines. She is very professional in her approach and she intergrated well with the existing team challenging where necessary, but also understanding where change was not required.
Sarah Atkins, Sales & Marketing Manager, Chill Facore
Chill Factore is a snow centre and leisure destination located on Trafford Park, Manchester.
The brand had lost focus on its core values and had become promotionally led.
Through recommendation I was asked to act as Interim Brand Manager and work on a project to take it 'back to brand'